adidas City Runs
ROLE: DESIGN & ART DIRECTION
Identity overhaul for adidas City Runs. The purpose of the rebrand was to allow the race series to become more visually aligned with the adidas Running subbrand’s modern and dynamic identity, whilst creating a memorable and flexible identity for the City Runs race series in its own right.
Project deliverables:
– Visual identity
– Advertisement
– Race assets
– Copywriting
– Digital & social
– Animation
– Brand toolkit
MODULAR DESIGN SYSTEM
The visual identity adopts a configurable design system that ensures consistent styling of collateral and advertisement for each race in the series.
The overall aesthetic is modern, energetic and allows for easy tailoring towards each event. The monochromatic overarching visual identity utilises hits of colour and area specific copy to highlight each particular race and location.
SOCIAL
Bold and energetic social content & advertisement was produced to support the brand identity across all social channels.
Shown:
• One Hour Run Instagram Story
• City Runs teaser Instagram Post
